Pre-launch · Waitlist open
A website built for the business behind your brand.
Done-for-you websites for resellers. One professional home base for your brand, holding your story, your shows, and every place you sell, so there’s somewhere real to send people.
I’m not accepting paid website projects yet. The waitlist is open now, and I’ll email you when a spot opens.
Built for resellers, not adapted for them.
I run a resale business. I know what a slow month feels like, how much of this runs from a phone, and how many places one seller ends up spread across. That’s the difference between a site that looks nice and one that works.
You’re spread across a few places
Whatnot, Poshmark, eBay, Depop, Instagram, TikTok. One link that holds all of them, and stays yours when a platform changes.
You have shows, drops, or events
Somewhere to announce what’s coming up, whether that’s a weekly show, a themed sale, or a market you’ll be at.
You want somewhere real to send people
A brand, a buyer, a collaborator, or a customer with a question. A proper site says this is a business, not a side thing.
Three ways to do it
Pricing isn’t published yet. When a spot opens for you, your invitation includes the price for your package.
One page, done properly
Landing Page
A single scrolling page that makes you look established and sends people straight to wherever you sell.
- One custom-designed page
- A contact or signup form
- Buttons to Whatnot, Poshmark, eBay, Depop, and your socials
- Built mobile-first, because that's where your buyers are
- Connected to a domain you own
- Two rounds of changes before launch
No cart or checkout. This page links out to where you already sell.
A full home base for your brand
Business Site
A complete branded site with room to tell your story, show what you specialize in, answer the questions you keep getting, and point people everywhere you sell.
- Up to five pages, shaped around what your business actually needs
- Up to two forms, such as contact and an email signup
- Custom colors, type, and styling built around your brand
- Room to embed a show schedule, signup, or social feed
- Connected to a domain you own
- Two rounds of changes before launch
No cart or checkout. Still links out to where you sell.
Selling on your own website
Storefront
A custom-designed storefront built on your own Shopify store, so you can sell directly while Shopify handles products, orders, and checkout.
- A custom-designed theme on your own Shopify store
- Content pages alongside your shop, collection, and product pages
- A starter set of products and collections entered from your list
- Shipping options set up from rates you choose
- A recorded walkthrough so you can run it yourself
- Two rounds of changes before launch
Starts with a short fit check, so we both know the scope fits before anything is booked.
Every package is a fixed scope, written down before we start, so you always know what you’re getting.
Shaped around your business
No two resellers run the same way, so no two sites should either. We’ll pick the sections that fit what you actually do, within your package’s page and section count.
- Your story and who you are
- What you sell and specialize in
- Show schedule, drops, and themed sales
- Links to every platform you sell on
- Social links and embedded content
- Email signup
- Frequently asked questions
- Sizing, shipping, and returns
- Policies
- Contact
- Events, pop-ups, and markets
- Services such as styling, personal shopping, or consignment
- A Sell to Me or closet submission form, if that's part of your model
How it works
One project at a time, start to finish.
Join the waitlist
Tell me what you sell and roughly when you'd want to start. I take one project at a time, so this is how the line forms.
A spot opens
When one fits what you're after, I'll email you. Storefront starts with a short fit check first.
You book your spot
Once booking is open, you choose your package and confirm. You'll get a guide walking you through exactly what to set up and send.
You send your materials
Your logo, photos, text, links, and account access. Your turnaround begins the day everything is in, not before.
You review a preview
A private link to your site. You send one combined list of changes, and two rounds are included.
Launch and handoff
Your site goes live on your own domain. You get a second guide covering how to manage it, and it's yours.
You own all of it.
Your domain, your accounts, your site. I’m added where I need to be to build it, and you can remove me whenever you like. I never ask for your card details or your passwords.
- Your domain
- Bought and held in your own account, at your own registrar.
- Your hosting
- Your own account. I'm added as a member to publish your site, and you can remove me any time.
- Your Shopify store
- Storefront only. Your store, your plan, your billing. I work as a collaborator.
- Your apps and services
- Installed under your billing, never resold through me.
- Your finished site
- Yours at handoff, with a copy of the files.
What you’ll need, and what isn’t included
What you’ll need before we start
- Your business name
- A logo, or a clear sense of your brand
- A domain, or willingness to buy one
- A Shopify account, for Storefront
- Your business and contact details
- Photos and content you have the rights to use
- Product information, if you're selling on your site
- Time to review and approve your site
Once you book, you get a guide covering every one of these step by step.
What’s not included
- Monthly or ongoing website management of any kind
- Logo design, product photography, or writing your site from scratch
- Blogs, customer accounts, international shipping, subscriptions, or point of sale
- Moving an existing store over from another platform
- Any promise about sales, traffic, or search rankings
Changes after launch are one-time paid updates. There’s no monthly plan, and nothing to cancel.
Example site
Vintage Reseller Demo
A demonstration site showing the kind of work this is: where to shop, a show schedule, the categories they specialize in, how they sell, and an about page. It’s an example rather than a real shop, and more looks are on the way.
Visit the ExampleQuestions, answered
Something else on your mind? Reach us at hello@raychellaco.com.
Before you ask
When does booking open?
Not yet. I'm finishing the setup behind the scenes and building the waitlist first. I'd rather open when everything is genuinely ready than rush it, so I'm not promising a date.
What will it cost?
Pricing isn't published yet. When a spot opens for you, your invitation will include the price for your package, held for five business days so you have time to think.
How many projects do you take at once?
One. That's how the work stays careful, and it's why there's a waitlist rather than a checkout button.
Will I know where I am in the line?
There's no numbered queue. When a spot opens that fits what you're after, I'll email you.
How it works
Can I edit my site myself?
Landing Page and Business Site are finished, custom-built sites, so changes are made for you as one-time updates. Storefront clients manage their products and most page content themselves in Shopify.
What if I need changes after launch?
They're one-time paid updates, priced per change. There's no monthly plan, and you're never locked into anything.
Do you manage my site afterwards?
No, and that's on purpose. You own everything, so you're never dependent on me to keep your site running.
What do I need before we start?
A business name, a logo or a sense of your brand, a domain or willingness to buy one, your photos and content, your business details, and time to review the site. Once you book, you get a guide covering all of it step by step.
One thing worth saying
Built to Resell and Raychella Co Collab are separate. Buying a website never affects Collab offers, sourcing approvals, or pricing, and taking part in Collab never requires buying a website. Each is decided on its own.
Join the waitlist
Booking isn’t open yet. Tell me what you sell and roughly when you’d want to start, and I’ll email you when a spot opens that fits.
I take a limited number of projects and may not be able to accept every request. Package details may be refined before booking opens.